“Well, it’s taken awhile (things first took a dive in the early 90’s and never recovered), but the chickens have come home to roost. Agencies are losing status as go-to thought leaders because frankly, leadership is in short supply. Clients are parceling out their projects to consultants and ‘specialists.’ The best and brightest grads aren’t choosing advertising the way they used to, nor taking it as seriously as other talent-based businesses. Advertising is an industry careless of the talent under its roof. Its greatest asset is the people who go up and down the elevators each day, yet a dearth of investment in their growth has left them feeling that they lack value. Even though employees continue to rank training as one of the primary motivations to stay in a company, it has mostly gone the way of the dodo. Cost has long triumphed over benefit. So people feed their sense of worth by changing jobs more often. The best recognize that without mentors and employer commitment to their personal development, their growth is limited and, well, see ya. Meanwhile, smarter, newer businesses are biting at the heels of agencies, offering campus environments for their newly-minted workforce, as well as training, sabbaticals, and jobs that feel more rewarding.”—
Look: people are frustrated. And that frustration has expressed itself in a lot of different ways: it expressed itself in the Tea Party; it’s expressing itself in Occupy Wall Street. I do think what this signals is that people in leadership,whether it’s corporate leadership, leaders of the banks, leaders in Washington — everybody needs to understand that the American people feel like nobody’s looking out for them right now.
You know, traditionally, what held this country together was this notion that if you work hard, if you;re playing by the rules, if you’re responsible, if you’re looking out for your family, you’re showing up to work everyday and doing a good job — you got a chance to get ahead, you got a chance to succeed. And right now, it feels to people like the deck’s stacked against them and the folks in power don’t seem to be paying attention to that.
…We are working every single day to figure out how do we give people a fair shake, and how do we make sure that everybody’s doing their fair share. Then people won’t be occupying the streets because they’ll have a job and they’ll feel like they’re able to get ahead. And part of my job over the next year is to make sure that if they’re not seeing it out of Congress, then at minimum they’re seeing out of their President somebody’s who’s going to be fighting for them.
”—President BARACK OBAMA, reacting to the national Occupy Wall Street movement, on The Tonight Show With Jay Leno. (via inothernews)
“To succeed with content, the brand must approach it like a publisher. That means putting a seasoned editor in charge, someone who can make the words wonderfully compelling while striking the right balance between search success and readability. Someone who’s constantly surveying the landscape to decide what to cover, how to cover it and what people want to know. Some of the words can be about the brand, but most should be about things people actually care about; the brand wins by getting credit for providing the solutions. Betty Crocker’s 1920s radio show was about cooking, not flour.”—
…this started off when he emailed me the “Mister Rogers was a murderous Marine” thing like 3 years ago and it’s escalated into a every couple of weeks I get a ridiculous email from him asking “Is this true?”.
Please note: I have, MANY TIMES, thanked and applauded his efforts to reach out and…
“Make a list and stick to it. Grocery lists have long been de rigueur for the budget-minded, so why not channel that energy toward your wardrobe? Just jot down ideas as you’re reading your favorite magazine or style blog and then split your selections into two categories: needs (Read: Well-made blazer) and nice-to-haves (Read: faux fur vest).”— Click through to read more of the Currency Guide To Smart Shopping (by me!)
“The Phantom Tollbooth” is not just a manifesto for learning; it is a manifesto for the liberal arts, for a liberal education, and even for the liberal-arts college. What Milo discovers is that math and literature, Dictionopolis and Digitopolis, should assume their places not under the pentagon of Purpose and Power but under the presidency of Rhyme and Reason. Learning isn’t a set of things that we know but a world that we enter.”—
“There’s a lesson to be learned there. If marketers choose to truly engage and involve audiences in non-linear, collaborative, real-time storytelling in an age of social media, they should tell stories that are not just about the product, but the lifestyle associated with the product, and the values the brand stands for.”—thoughts from Deep Focus’ Ian Schafer
this is why I’m taking Occupy Wall Street — or, perhaps more specifically, the ‘We Are The 99 Percent’ movement — seriously. There are a lot of people who are getting an unusually raw deal right now. There is a small group of people who are getting an unusually good deal right now. That doesn’t sound to me like a stable equilibrium.
The organizers of Occupy Wall Street are fighting to upend the system. But what gives their movement the potential for power and potency is the masses who just want the system to work the way they were promised it would work. It’s not that 99 percent of Americans are really struggling. It’s not that 99 percent of Americans want a revolution. It’s that 99 percent of Americans sense that the fundamental bargain of our economy — work hard, play by the rules, get ahead — has been broken, and they want to see it restored.